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Kristina here! Having a great day? I am, I had an eye opening experience, let me share with you. The most recent Steve Pavlina article I read was very enlightening. It was his opinions on branding. When we started our business everything said Branding Branding Branding. It is super important! You have to pick a brand and then fit everything in it. Your colors, your name, your wording, even your items and all the pictures you take. Everything has to look the same, everything has to promote your Brand, everything has to be uniform. Guess what? I am not uniform. I am very organic (as you may have noticed) I like all different things, I like all different colors, sizes, shapes, styles. I like experimenting with crochet, with sewing (a little), with spinning. I am even learning to knit. I don't want to stop here either, I want to learn leather working, maybe pottery, maybe painting, I'm thinking of learning felting. I didn't like punch needle embroidery but I do like cross stitching. Anyway my point is.... I can't be branded! What am I to do?!? We have fought with the idea of branding since we started. What will our brand be? What will it say about us? What can we do to fit with that brand image and what will tarnish it? How can we fit ourselves into a nice and neat little package?

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I was so excited to read this article as it was such an eye opening and awakening experience. I don't have to fit into a brand image? I don't have to shove myself into a limiting little box and pick and choose what I want to do based on other people's perceptions? Really?! Well that is great. You may see more fun and exciting stuff from us in the future now that I feel freed from my Crochet box. Let me know what sort of stuff you would like to see. Have you felt trapped in a branding box? Read the article and let me know what you think. I'd love to hear your experiences and opinions if you care to share. 


http://www.stevepavlina.com/blog/2012/07/branding-is-fear-based-b-s/

 


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